Children's audio drama production for MINICO
Concept development, production, and distribution of a children's audio drama for MINICO, integrating product use into an entertaining, age-appropriate story.
Chris Kling
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MINICO, a brand of BC7 Cosmetics GmbH, creates high-quality, child-friendly cosmetics and styling products. As part of its marketing strategy, MINICO wanted an original audio drama featuring its Jungle Gang characters and naturally demonstrating the products within the story.
Goals and strategic content concept
The goal was to create an entertaining standalone story that also introduces the brand's products and inspires children to use them creatively—without overt advertising or intrusive calls to action.
“Our priority was a beautiful and entertaining children's story. It should create value for the brand, but product placements and calls to action should never feel intrusive.”
Ulrike Walter, Managing Director, BC7 Cosmetics GmbH
From scripting and production to distribution
Together with MINICO, the team developed a story that gives the characters Rosalie, Kiki, and Ringo their own voices and personalities.
The production covered five stages: script development, casting and voice recording, sound design and music production, post-production, and distribution across MINICO's own landing page and relevant audiobook and audio-drama platforms.
